You can increase average pages per session with relevant internal linking, (e.g. related posts/products links), a compelling copy which keeps the reader engaged and overall UX. So tracking the traffic that comes from search engines is something you should do all the time to see the overall progress of your SEO activities. If you make any specific on-page SEO changes, make an annotation in the tracking to see whether it has any impact on the rankings. If you’re unsure how to implement this effectively, consider consulting an on-page SEO agency that specializes in optimization strategies aligned with search engine best practices. The better your pages look in search engines, the higher is the possibility to generate quality organic traffic with the potential to make conversions.
- Schema markup (structured data) helps search engines better understand your page.
- Social media platforms also leverage this meta information when serving content to their users.
- Fresh content is essential for staying relevant in search results.
- Regarding pricing, Screaming Frog offers a free version of the tool which is suitable for small websites where you get up to 500 URL crawls.
- In fact, 83% of Internet users expect a website to load in three seconds or less!
By implementing responsive design, robot directives, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about. Our approach targets users first because that’s what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking. Meta descriptions appear in search results below the title tag.
Related links
Spend the time getting it right and reap the rewards in rankings. The order a keyword is searched for and where it appears on your page affects rankings. People often use variations of a search term although they have the same user intent.
In this fast era, nobody is willing to wait for information from a site if there are other faster options. But if you see any important URLs of landing pages, blog posts, categories or products, there can be a problem. The accessibility of your site is the foundation of technical SEO. Search engines crawl web pages and index them into databases to display the most relevant results to their users.
📝 53. Optimize Image Alt Tags
Some types of images (like infographics) are also easier to share and can make your content more popular. On-page SEO tells search engines a lot about the structure of your site and the content of your site’s pages. The great advantage schema offers is that it leaves no guesswork for the search engines. The challenge is it requires webmasters to employ special markup. The rest of the concepts listed here can work on any page containing text. Backlinks from trusted websites signal authority and improve rankings.
Satisfy Search Intent
Specifically, I pointed out that you want your descriptions to be super compelling. You can find these search terms with a tool like Semrush’s Organic Research. You want to give every image on your site a descriptive filename and alt text. This is why you want to drop your keyword somewhere in the first 100 words or so. First, Shai created a bunch of brand new websites just for these experiments. These were fresh domain names that had never been registered before.
To optimize images for on-page SEO, ensure they are appropriately compressed for faster loading times, use descriptive filenames, and provide informative alt tags. By doing so, you can enhance both the user experience and the visibility of your web pages in search engine results. Each offers benefits that can enhance a site’s SEO and user navigation when applied appropriately. Quality and relevance are two key factors contributing to your content’s effectiveness. High-quality, relevant BHS Links content matches readers’ search intent and is crucial for on-page SEO.
On-Page SEO involves optimizing web page elements to improve search engine rankings and attract organic traffic. For example, if you’re targeting the keyword “best coffee shops,” you’d include this keyword in your page title, meta description, and throughout your content. Some brands prefer to use our content strategy to create their own blogs. Using an in-depth on-page SEO checklist, we’ll create high-quality blogs and web pages that rank and convert.
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