Lack of compelling content is a common reason why a website doesn\u2019t drive leads. In search engine optimization, content is non-negotiable \u2014 you need it to attract, nurture, and convert leads. Create informational meta descriptions for your content by following similar best practices. For example, answer your target keyword\u2019s search intent and incorporate your target keyword. In SEO 101, ranking is the grand finale of how search engines work.<\/p>\n
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Very early on, search engines needed help figuring out which URLs were more trustworthy than others to help them determine how to rank search results. Calculating the number of links pointing to any given site helped them do this. Once you\u2019ve ensured your site has been crawled, the next order of business is to make sure it can be indexed. That\u2019s right \u2014 just because your site can be discovered and crawled by a search engine doesn\u2019t necessarily mean that it will be stored in their index. In the previous section on crawling, we discussed how search engines discover your web pages. After a crawler finds a page, the search engine renders it just like a browser would.<\/p>\n
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